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Reputation Building by Influencer Collaboration
By Martin Dohmen, Germany Director, Corporate & Brand Citizenship/PurPle, and Chief Strategy Officer, MSL Germany Numerous companies and brands have recently recognized the sign of the times and...
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How to Manage Your Reputation in the Social Age
By Merrill Freund, MD & EVP, San Francisco, MSLGROUP Establishing a great reputation used to be a slow moving exercise – it was more akin to the turtle than the hare. Sure, there have always been...
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Reputation and Corporate Image Today
By Paulo Andreoli, Chairman, Latin America, MSLGROUP Origins of Corporate Image At the dawn of capitalism half a millennium ago, a business’s reputation depended on the skill of its owner to display...
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Reputation in Poland: Invaluable Reputation – Protects, Motivates, Sells!
By Katarzyna Stamatel, Head of Law & Consulting, Poland, MSLGROUP “What is reputation, and what is its value for Polish companies and organizations?” We asked this question to representatives of...
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Reputation in India: The awakening
By Jaideep Shergill, CEO, India, MSLGROUP Reputation is a growing concern – globally and in India too A New York Stock Exchange (NYSE) study a few years ago of 205 CEOs reported that 75% of them track...
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Reputation in China: Facing the Challenges of a Low-Trust Society
By Par Uhlin, MD, MSLGROUP in Hong Kong and Vice Chair, MSLGROUP China The State of Trust in China Chinese society is suffering from a trust crisis. This is partly due to recurring scandals over the...
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The Evolving Role of the Board in Reputation Management
By Brad Wilks, MD, Midwest, North America, MSLGROUP The global financial crisis and an on-going drumbeat of corporate, government and other institutional scandals have served to weaken the already...
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The Future of Reputation is about Building from the Inside Out
By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the...
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The Reputation Journey: What we can learn from the financial services crisis
By Olivier Fleurot, CEO, MSLGROUP If there is one industry that has seen its reputation seriously damaged in the last decade it is undoubtedly the financial services sector. Dubbed “the worst financial...
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Frans Timmermans on Facebook
This post is a part of our People’s Insights monthly brief for October, called “On Responding.” By Frederike den Ottelander, Head of Digital & Social, Netherlands, MSLGROUP Largest fan base among...
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